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“Julianne Moore. I’ve been dying to say those two words for two months,” said Talbots chief creative officer Michael Smaldone. The retailer announced today that Moore will star in their spring 2011 campaign, which encompasses a catalogue and ads. But what about Linda Evangelista, whose fall 2010 Talbots campaign marked the beginning of the company’s relaunch strategy? Smaldone explained that they wanted someone a bit less “severe.”

A lot of women recognized Linda Evangelista as a woman they knew. The reaction was tremendously positive. We wanted it to be dramatic — we wanted it to turn a lot of heads, which it did. We were more severe on purpose I think Julianne Moore will soften our look.

So, no lion cubs or nudity, then.

Julianne Moore will be putting on clothes for spring.

The 49-year-old actress, most recently seen posing nude for Bulgari, is Talbots’s Spring 2011 campaign star, StyleList has learned exclusively.

“Julianne Moore. I’ve been dying to say those two words for two months,” chief creative officer Michael Smaldone tells StyleList.

“What I love about Julianne Moore is that she’s a natural beauty — she’s a true American beauty. She will make our brand feel modern, which is what the 40-ish woman is. She’s effortless — an effortless beauty.”

Moore will be shot by photographers Mert Alas and Marcus Piggott in New York later this week. The images will appear in Talbots’s catalog, stores, and advertising campaign.

Mert and Marcus also shot the company’s Fall 2010 campaign, which featured ’90s supermodel Linda Evangelista and was considered a bold move in the company’s relaunch strategy.

“A lot of women recognized Linda Evangelista as a woman they knew. The reaction was tremendously positive. We wanted it to be dramatic — we wanted it to turn a lot of heads, which it did. We were more severe on purpose,” Smaldone explains.

“I think Julianne Moore will soften our look and speak to the customer in the same way.”

Source: StyleList

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