- Posted on May 1, 2010

(RED) is introducing The Lazarus Effect Campaign, intended to increase awareness for its efforts to fight AIDS in Africa. The campaign, directed by renowned photographer Brigitte Lacombe, has celebrities rattle off items that could be bought for 40 cents (the value of one day’s worth of life transforming antiretroviral medication). Celebs featured: Bono, Penelope Cruz, […]